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Twitter now makes it easy for you to embed a tweet into a blog post so it looks like a tweet and has the same interactive features it has on Twitter. This is fantastic news for SMBs, as non-celebrity influencers are more accessible and cost less to partner with. To start using Twitter advertising, head to. Let’s get started: Note: To help make this article more digestible, we have added an infographic containing each of the blog post ideas. This meant that every account stood the same chance of standing out in your followers’ timelines. Then click “Pin to your profile page.”. Would you be willing to test and review [product]? You're not alone - sometimes businesses feel clueless about what to post on Twitter. But that’s just the tip of the iceberg, my friend. Writing service Codeless uses this to great effect in their domain name and social media accounts. The username “Oberlo” was already taken on some popular social media platforms, so for consistency, we opted for “@OberloApp” across all of our social media profiles. Do you wonder how Twitter can help your business? You can also keep your customers updated by posting regularly, and providing them with latest information which includes any sort of promotion or sales that your business is having. Note: The best Twitter topics for your business are things that provide practical solutions to problems your potential customers face every day. How can you tell who is your customer on Twitter? Make it easy for people to find your business on Twitter by adding your Twitter username to all of your business materials. Or to use marketing terms, it’s time to develop a content strategy. You get 160 characters, so make them count. In summary, although Twitter might not be as big as Facebook or Instagram, the platform is still an incredible social media marketing channel that’s well worth building a presence on. This email template is simple, direct, and emphasizes the benefit the influencer stands to receive. There are plenty of ways to amend your business name to create a strong, professional Twitter handle. As Oberlo user Karolis Rimkus explained: “At first I did a lot of influencer outreach. Don’t be afraid to test out new tweet ideas and then monitor your Twitter analytics to see if your strategy is helping or hurting growth. Make sure you are photographed against a plain background, and don’t forget to smile. It’s no surprise that Lovato’s fans are so loyal and engaged – they feel valued. An example of a Twitter user with a headshot for his profile picture. Plus, the openness and transparency of interactions also help to deepen community bonds. Twitter is an excellent platform for branding and promotion. But thankfully, there are. In this article, I'll give you 42 vetted ideas for the next time you have no idea what to tweet. Here at Oberlo, we always make time to interact with our incredible community on Twitter directly: Shopify user Gymshark also regularly interacts directly with their followers on Twitter: In summary, engage directly. who tweeted a small or medium-sized business and received a response came away feeling better about that business. Follow this step-by-step guide to boost your following, and make Twitter an effective part of your marketing strategy. So when using Twitter for business, don’t underestimate the power of reaching out to individual people and brands directly. Next Post: Practical Twitter – Why The Hell Should You Use Twitter For Business » Primary Sidebar. Start a conversation, or a movement. Twitter’s personal, conversational nature makes it perfect for handling customer service issues. It doesn’t matter how big your budget is – anyone can use Twitter for business to reach their target audience, build their brand, and boost sales. Are you frustrated by only having 160 characters for your Twitter bio? It is an excellent tool for bloggers, marketers and practically anybody who wants to promote content online. If you’re just starting out, and trying to understand what brand name is best, you can simply use Oberlo’s free business name generator to help make this decision easier. Jump into the list when you are looking for inspiration or encouragement during your workday. Twitter provides more tweet options. HootSuite provides a free plan for up to three social accounts and twenty scheduled posts per day, with paid plans starting at $29 per month. Even though you have more space, keep your Twitter landing page short and to-the-point to make a great impression on your visitors. When starting to use Twitter for business, posting 15 tweets a day can be intense. You can save important tweets using the Favorites feature. There could be people reaching out to your business to know more about it, and this could be the perfect opportunity for you to prove the value of your business. Not every small business has the funds to engage in a full-scale paid promotional campaign, however. Social media is all about conversations, and conversations mean that you talk and listen. Once again, it looks tacky and will make your username more difficult for users to remember. Now, when it comes to influencer marketing, 73% of marketers say finding the right influencers, You need to find people you trust with your brand reputation. An example of a tweet displayed on its own page using its unique web address. So, exactly how many tweets should you post each day? Charlene Kingston teaches small businesses how to build a strong online presence with a thriving community through her blog, great examples of Twitter backgrounds and instructions, Statistics show that people are more likely to read your stuff online, use the Favorites as part of their Twitter strategy, Details about your business products and services, Paperwork you give customers (receipts, invoices, statements, etc. This tool is especially useful if you’re just starting your business, as it will help you to find a business name which has an available domain name and social media usernames. Your customers are using Twitter, but so are your competitors. Previous Post: « Small Business Marketing – How To Write Authoritative Hero Blog Posts. When using Twitter for business, your profile name should simply be your business name. It can be a real time suck. One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list. You can use your smartphone camera to snap a picture, and then use the Twitter mobile app for your phone to tweet and upload your picture. As a result, they often tweet about random topics, or don’t tweet very often because they don’t know what to say. Many of today’s kids are trying to do 5 things at once and they do a pretty good job of it. You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. You can mark individual accounts to unfollow. In other words, consumers trust influencers more than celebrities. In other words, Twitter advertising costs are going down, while ad engagement is going up! Share current and past blog posts, positive brand news, industry events and research, and highlight customer case studies. Plus, the openness and transparency of interactions also help to deepen community bonds. It will help you grow your community, build your brand, and harness Twitter’s algorithm. Here at Oberlo, we always make time to interact with. But with the right mix of content, your engagement will grow organically. And according to the Financial Times, Millennials are now “the world’s most powerful consumers.”. Twitter for Business does a great job of reaching the younger generations. It doesn’t matter how big your budget is – anyone can use Twitter for business to, How to Get More Twitter Followers (Without Really Trying). Online businesses are 24/7 with … A great free tool for finding people who haven’t tweeted for a while is unTweeps. You should, They mention your business. Twitter is an engagement platform, a very powerful one. Moving on…. This gives you an opportunity to provide additional information about your business to everyone who checks out your profile. Bonus: The 9 Best apps you should be using (but probably aren't). Twitter displays the tweet on its own page using its unique web address. Start a business and design the life you want – all in one place. Thankfully, the same survey revealed that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger! Now that you’ve optimized your profile, let’s look at seven ways to use Twitter for Business! Launch something new. In one study. It takes some time using Twitter before you’ll be ready to put it to work on your business goals. We’ve already covered how your business could be using Twitter to connect with the customers that you already have, but it doesn’t end there. Retweet. Share your insights and experiences in the comments box below. Twitter lists are its most powerful and least-used feature. Plus, 69% have already purchased from an SMB because of something they saw on the network. In this blog post, we tackled different ways on how to get over not knowing what to post on Twitter business. You will need the hex codes for the colors in your image if you want the background and links to match. Your header image is often the first thing a visitor notices. So how can you spot a bot or spammer or someone whom you should not follow back? Search this website. , and gain traction in your new business. This is why 83% of people who tweeted a small or medium-sized business and received a response came away feeling better about that business. Just don’t wait too long, because users expect a quick response. For kids that were born before a world filled with landline phones, 56k modems, and AOL chat rooms being the best thing you could do online, Twitter is perfectly suited to their needs. For instance, customers might be sharing complaints or suggestions publicly with your competitors on Twitter, which could be taken as feedback for your business as well. Now, your Twitter handle is not to be confused with your profile name: If you can, you’ll want to use your business name as your Twitter handle, but this isn’t always possible as someone may already have the @username you want. This social platform teems with people looking for new things. Pay special attention to tweets that are retweeted, get replies or are marked as favorites. Genuine human connections are the foundation of every great brand. Your business could benefit from reaching out to your Twitter audience, at no additional cost. positive customer feedback, helpful articles, and ideas that align with your business’s authentic voice. However, a survey conducted by Collective Bias found that just 3% of consumers are influenced by celebrity endorsements in their product purchase decisions. Click Details. 60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter. Get this free report and never miss another great article from Social Media Examiner. After mastering the basics of Twitter’s message types and building out your online community, it’s time to get serious about your conversation topics. It’s easy to understand why. Every business has a core group of topics around its products and services. You can create a custom graphic and use it for your Twitter background. That’s a lot of information crammed into just a few words. Thankfully, the same survey revealed that 30% of consumers are more likely to buy a product recommended by a. Additionally, Twitter says that 80% of its users are “affluent Millennials,” with 30% of Americans who earn $75,000 or more using the service. This statistic goes to show how powerful Twitter can be for your business. ), They talk to you. Brainstorm a list of 5 to 7 conversation topics, and then create a list of 10 or more specific things within each category. The good news is that you can easily revitalize your Twitter experience! But after you understand Twitter and have built a community, it’s time to take your Twitter use to the next level. This action can signal Twitter to suspend your account for aggressive and spammer-like behavior. 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